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This paper describes how location-based services (LBS) was introduced into the information technology curriculum at the University of Wollongong in 2004. The inquiry is based on two academic reflections on practice. The results indicate that students found the course experience both intellectually challenging and rewarding. Academics linked to the project found the topic aligned well to their research interests and stimulated new ideas for grant applications. And industry representatives found the experience advantageous, a vehicle for collaboration, and subsequently a way to give something back to their local community. In summary the dynamic exchange of knowledge between staff, students, and industry was very successful.