A transverse voltage applied between a display cellDand a transfer cellTon a standard 60 lines/inch ac plasma panel can simultaneously cause a previously ON cellDto fire and transport a large amount of electrons from cellDtoward cellT. The same transverse voltage combines with the voltage due to transported electrons to produce subsequent discharges which, initiated near cellT, grow rapidly as they propagate along the row toward cellD. A voltage pulse (≃sustain pulse), applied to cellT, will combine with the local row wall voltage to produce another sequence of discharges along the row. These discharges, initiated near cellD, gain intensity as they spread toward cellT. This dynamic process results in a large and controllable charge transfer between the display cellDand the transfer cellT, a key mechanism for shift address display. By reversing the polarity of the transverse voltage, ions also can be transported, but ion transport produces smaller charge transfer.