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To demonstrate the feasibility of Web-based adaptive feedback, our study exploits the individual differences as a solution. However, the implicit characteristics of individual make hard to derive an explicit model. In many countries, primary, secondary and high school students undergo a standardized personality and aptitude test. This test guarantees reliability and validity, and the result of it shows various aspects of personal characters and aptitudes. Thus, we think that the results of the standardized test can be used to differentiate individuals in the class. From the standardized test results, seven general cognitive and aptitude factors are selected, and then, we relate those factors to feedback types. Also we design a Web-based performance assessment system to evaluate our proposed method. We are going to apply this system to the students in a secondary school for evaluating our proposed adaptive feedback model in a Web-based environment.