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In 2010, the line between work and personal time becomes even more blurred. Although productivity tools such as Blackberries, cell phones, and wireless networking allow everyone to stay connected anywhere, they make everyone more available than ever. Companies now expect to reach anyone 24/7, regardless of time or location. In 2010, work-life balance is a serious issue for employees struggling to juggle their lives and careers; it is also a critical issue for employers fighting to attract and retain IT personnel. The technology that keeps everyone connected 24/7 is racing ahead of our understanding of its implications. If companies are not thoughtful about helping employees balance their personal lives, they might find more employees balancing their lives by leaving the profession.