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Gender and age differences in employee decisions about new technology: an extension to the theory of planned behavior

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3 Author(s)
Morris, M.G. ; McIntire Sch. of Commerce, Univ. of Virginia, Charlottesville, VA, USA ; Venkatesh, V. ; Ackerman, P.L.

This research extends the theory of planned behavior by incorporating gender and age as moderators of user perceptions and individual adoption and sustained use of technology in the workplace. Individual reactions and technology use behavior were studied over a six-month period among 342 workers being introduced to a new software technology application. While previous studies in the literature have reported gender or age differences separately, the pattern of results from the study reported here indicated that gender effects in individual adoption and use of technology differed based on age. Specifically, gender differences in technology perceptions became more pronounced among older workers, but a unisex pattern of results emerged among younger workers. The theory and empirical results are also discussed in relation to the widely employed technology acceptance model. The results from this study suggest that old stereotypes that portray "technology" as a male-oriented domain may be disappearing; particularly among younger workers. In light of these findings, theoretical implications for researchers and practical suggestions for managers are discussed.

Published in:

Engineering Management, IEEE Transactions on  (Volume:52 ,  Issue: 1 )