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Summary form only given. Many problems have appeared with the practical implementation of restructured electrical business in USA and European Union such as lack of generation, network constraints, etc. A good example for these problems is the scarce participation of the demand in the electricity markets -energy, reserve and other ancillary services- problem that could be solved through new demand responsive programs, aimed to replace the traditional demand side management programs into voluntary demand participation programs. A methodology for the generation of demand side bids and offers in large customer facilities and a real application to a university customer is presented in this paper. The methodology is based on knowledge of the physical processes involved in the electricity consumption and the flexibility in the required supply. The result of the methodology proposed is a set of demand packages, that can be used to participate in different electricity markets, whose possibilities -in the market arena- will be explored in a consequent paper.