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Internet has undoubtedly changed the prerequisites for global music distribution once for all. After years of skepticism, clinging to old business models and pirate hunt on P2P networks, the record industry has reluctantly begun to embrace the new channel for marketing and distribution of cultural content. But what do we know about music consumption on P2P networks? Does it coincide with the variety of cultural content in traditional media channels? This work describes the differences in cultural content on P2P networks, concerts and traditional broadcasted media based on comprehensive data on theoretic rage of choice, air play and requested music at P2P services. The study also describes some of the changes in business models that have already taken place. The study concludes among all that legal download services might reduce the present dominance of the big five major record companies in the long run.