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The article presents the alliance between the Canon Inc. and Toshiba Corp., both in Tokyo. The alliance was formed to meet the soaring demand of the consumers on large flat-panel screens. They intend to produce and market large flat-panel screens for TVs based on surface-conduction electron-emitter display (SED) technology. This technology is newcomer to the big-screen wars, which have been dominated by liquid-crystal displays (LCD), follower by plasma displays, and projection TVs using cathode ray tube (CRT). This article also presents the advantages of SED technology over LCDs, CRTs and plasma displays.