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The value chain model serves as a proper analytical tool of industry processes, particularly under rapidly changing telecommunications environments. This article attempts to provide a better understanding of the convergence between the fixed and mobile telecommunication industries by investigating changes in the value chains. Specifically, this article develops a new type of fixed-mobile convergence value chain, and highlights the importance of content and application providers in the new value chain. Some examples of fixed and mobile service convergence in Korea are discussed, and these confirm progress in fixed and mobile convergence, and reconfiguration of value chains.