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Research on a data mining algorithm based on concept hierarchy tree and its application in CRM

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2 Author(s)
Feng Ye ; Economic & Manage. Coll., Zhejiang Univ. of Technol., China ; Juan Xiao

The method of concept hierarchy tree classifiers (CHTC) has been widely applied in today's large-scale data mining environments. This paper, after introducing the basic idea of data-mining algorithm based on CHTC, proposes an improved approach by making up for the defection of the existing concept exaltation algorithm to numerical attributes in the database. Moreover, a comparison of two algorithms in a practical case by testing on actual data has shown the effectiveness of the algorithm.

Published in:

Computer Supported Cooperative Work in Design, 2004. Proceedings. The 8th International Conference on  (Volume:2 )

Date of Conference:

26-28 May 2004

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