By Topic

The QoS of Web service for different service based on customer segments in CRM

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Wei Du ; Coll. of Manage., Univ. of Shanghai of Sci. & Technol., China

Customer relationship management (CRM), along with ERP and SCM, is called three magic weapons of modern enterprises to enhance their competitions. It is not only a management idea, but also a new-style management and operational method system. Some concepts related to CRM are introduced, the importance of selection and differentiation of customers are analyzed, a newly academic architecture - sCRM based on Web service platform is put forward to provide different-level services for different customer segments, and finally comes the conclusion and further research on sCRM.

Published in:

Computer Supported Cooperative Work in Design, 2004. Proceedings. The 8th International Conference on  (Volume:2 )

Date of Conference:

26-28 May 2004