By Topic

A process model for successful CRM system development

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Kim, H.-W. ; Nat. Univ. of Singapore, Singapore

According to industry analysts, almost two-thirds of customer relationship management system development projects fail. Information systems developers and researchers ultimately want to lower these failure rates and support successful development. Most IS research has focused on identifying the factors, or ingredients, correlated with IS development success. We propose a process model as a recipe for successful IS development. Adopting a process theory approach permits examining the sequence of and interplay between specific factors involved in the process. Two case studies - one success, one failure - illustrate how these factors influence customer relationship management (CRM) system development and, ultimately, determine whether a project succeeds or fails.

Published in:

Software, IEEE  (Volume:21 ,  Issue: 4 )