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The paper will highlight the United States Environmental Protection Agency's (EPA) position on the opportunity to transform the North American market to demand more energy-efficient power supplies. EPA will outline an implementation strategy and timeline to achieve these market transformation goals. EPA plans to challenge the power supply industry to design, manufacture and market greater numbers of high efficiency power supplies. As a result, EPA believes that innovative, leading manufacturers will gamer new business opportunities from selling efficient power supplies to product manufacturers and assemblers, who can men offer end products that incorporate efficient power supplies that will save consumers money and provide environmental benefits.