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This paper looks at the two major concerns in today's utility industry how to establish the value of data and information and how to make the whole process of integrating the data and extracting the required information as efficient and as transparent as possible. To support the argument that the technical and business value of data and information still needs to be fully understood and appreciated, further analysis of the issue is provided using the example of the traditional versus the future view of the data integration and information exchange. The approaches of using the data and information may be revisited in the context of the goals of deregulation and more competitive, customer-focused industry. The resulting strategies may offer some new benefits and more efficient and versatile uses of data and information in the future.