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Portable devices equipped with imaging, video, and audio functionality are proliferating rapidly, and manufacturers are shipping hundreds of millions of such devices. A general-purpose processor (GPP) typically consumes tens of watts to nearly a hundred watts, while a high-performance digital still cameras main processor consumes only hundreds of milliwatts to nearly half a watt. Designing a mediaprocessor with performance comparable to that of a GPP at a power budget two orders of magnitude lower and a cost more than an order of magnitude lower poses quite a challenge. To meet requirements and reduce overall system cost, mediaprocessor designers must integrate the device with an extensive set of peripherals. For performance, cost, and power reasons, application-specific integrated circuits have traditionally been the most popular choice for portable media systems. We discuss the architecture of the DM310, a highly integrated portable digital mediaprocessor, manufactured in a 0.13-micron process.