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The proliferation of computer in today's dynamic business environment has increased the demand and urgency of successful business organization to be able to react rapidly to the changing market demands both locally and globally, by utilizing the latest data mining techniques of extracting previously unknown and potentially useful information from vast resources of raw data. We highlight the application of data mining in retail business, and its pros and cons on consumers.
Information Technology: Coding and Computing, 2004. Proceedings. ITCC 2004. International Conference on (Volume:2 )
Date of Conference: 5-7 April 2004