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This paper presents a new business model for the development of automotive control systems. The approach considers the ideas of portability, re-use and standardization of core control system functionality. The aim is to enable valuable intellectual property to be re-used in an environment that permits access to the most competitive control system components for each application. Communization of control system components and interfaces, with the utilization of highly integrated tool-chains and automatic code generation, provides a method for implementing this proposal.