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We discuss Zadeh's paradigm of computing with words and indicate the three important stages. We focus on the retranslation process, selecting a term from our prescribed vocabulary to express information represented using fuzzy sets. A number of criteria of concern in this retranslation process are introduced. Some of these criteria can be seen to correspond to a desire to accurately reflect the given information. Other criteria may correspond to a desire, on the part of the provider of the information, to give a particular perception or "spin". These types of criteria can be of particular importance in many types of information warfare. We discuss some methods for combining these criteria to evaluate potential retranslations.