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Adding a new dimension to the teaching of audience analysis: cultural awareness

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1 Author(s)
Subbiah, M. ; Dept. of English Weber State Univ., Ogden, UT, USA

The rationale behind teaching native English speakers to be sensitive to the cultural differences they will find when they communicate with nonnative speakers in the classroom and in the professional marketplace is considered. A teaching strategy that technical writing instructors can use in their classrooms to foster cultural awareness is described in detail. It is concluded that such an educational strategy is important for a future in which interaction with multicultural colleagues becomes inevitable and essential for business success

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Professional Communication, IEEE Transactions on  (Volume:35 ,  Issue: 1 )