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The new multimedia messaging service technology opens innovative channels for archives, museums, and other content providers towards downloadable contents with wider market horizons. The general attention is more and more focused on the end user who will be able to search and select images, videos and music from the content providers and send multimedia messages in a transparent way to other users or business subjects. Different display profiles have been analyzed and a process workflow has been built in order to guarantee the quality of the images and to generate the digital products automatically starting from an existing digital archive database. We are not discussing the characteristics of specific environments but the process and the problems concerning the digital archiving and delivering of images.