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The paper introduces a new way of understanding the web graphics phenomenon. We based it on the popular culture approach by M. Bakhtin. We introduce and exemplify the categories of ambiguous messages created and communicated by web graphics. The discussion on coding of ambiguous information is given. Revolution in multimedia requires completing conventions in information coding. One day, the paradigm of unambiguous meaning of coded information will be attacked by the needs of coding of ambiguous meaning. The paper proposes one way how to code the ambiguity. For transparent illustration only the comic information is used (but not defined). One possible way of visualization of structure of coded comic information is shown. The implication for user interface is discussed. Sharing of ambiguous visual content is undoubtedly one of the prominent Web-based graphics applications.