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We examine the user attributes of Web-based electronic services. It aims to develop a Web-based electronic service model (e-sam), test its effectiveness, and from it develop an understanding about user interaction with Web sites. In the process constructs are developed to measure user attributes in using Web-based e-services. We report a survey, which captured 403 responses on user attributes towards a specific university Website. We conclude by suggesting a conceptual framework for a Web-based e-service adoption model (e-sam).