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We discuss a method of developing a software bidding model that allows users to visualize the uncertainty involved in pricing decisions and make appropriate bid/no bid decisions. We present a generic bidding model developed using the modeling method. The model elements were identified after a review of bidding research in software and other industries. We describe the method we developed to validate our model and report the main results of our model validation, including the results of applying the model to four bidding scenarios.
Date of Publication: June 2003