Cart (Loading....) | Create Account
Close category search window

Wireless advertising's challenges and opportunities

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Mohamed Yunos, H. ; Dept. of Comput. Eng., San Jose State Univ., CA, USA ; Gao, J.Z. ; Shim, S.

Rapidly developing wireless net-working technology and the growing mobile-device user base have fueled interest in activities that deliver advertisements to mobile devices over a wireless network. Studies by wireless media research companies indicate that delivering permission-based alerts to wireless phones captures consumers' attention, drives response actions, and builds brand awareness. Wireless devices are accessible, personal, and location aware. These characteristics allow for highly targeted, flexible, and dynamic wireless advertisements. Yet the target audience is vast, and users must be able to search for information, issue inquiries, and make purchases at any mobile location.

Published in:

Computer  (Volume:36 ,  Issue: 5 )

Date of Publication:

May 2003

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.