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South Korea has found the killer application for broadband services: online gaming. Korea's broadband revolution has taken much of the world by surprise. In 2001, Korea had a third of all asymmetric digital subscriber lines (ADSL) in the world. In January 2003, Korea's Ministry of Information and Communication announced that 26.27 million South Koreans had access to broadband, more than 50 percent of the population. In comparison, the penetration rate in the US and the European Union is barely 10 percent. The overall market for video games, both online gaming and packaged software, is growing faster than the market for movies and music.