Determinants of the adoption of Web-based educational technology: a preliminary data analysis of New Zealand tertiary educators

The purpose of this research is to examine the determinants of the adoption of Web-based educational technology for New Zealand educators. An integrated research model, drawing on the technology acceptance model, the theory of planned behavior and innovation diffusion theory, was developed to guide the work. Interviews were conducted with 32 educators who have adopted or managed Web-based educational technology in five New Zealand universities. The findings reveal that the five most influential factors are control beliefs in terms of access to technology and availability of technology and behavioral beliefs in terms of compatibility, relative advantage, and student demand.