Understanding the foundation of mobile content quality: a presentation of a new research field

This paper studies some problems regarding mobile content quality (MCQ). Since the reason for communication is to be useful, we think that the only way of creating precise target group hitting mobile content is by thoroughly understanding MCQ and how it can be created. We present the results of a Finnish mobile user survey in which the users clearly point out MCQ areas that have to be improved in order to create secure, personalised, value adding mobile content usage and mobile commerce. Only media that add value to the user is successful. Thus, we must understand that the underlying aspects of security, performance, usefulness, cost, and communication values are steering the general mobile value-adding features of personalisation, localisation, timeliness, ubiquity, and performance. These value-adding mobile features are again the ones that steer mobile content quality characteristics. We end up by presenting the path to mobile content quality - a new and important research field.