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There are many reasons to evaluate a Web site's quality. The growth of e-commerce, for example, has made a company's success more dependent on the quality of its Web site, whether its goal is commerce or content presentation. We developed the 2QCV3Q model to help site owners and developers evaluate Web site quality and incorporate these findings into site design. Starting with the assumption that a Web site is a hypermedia system primarily concerned with communication, we used classical rhetoric to create this model.