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Computer games, whether played on a PC or a console, are among the most commercially successful applications. Now, companies from various sectors of the computer industry are hoping to transfer this success to a smaller stage: cellular phones, PDAs, and other wireless handheld devices. Boosting this effort is the advent in mobile devices of faster processors, color screens, better sound, and improved input-command features, all of which have elevated mobile gaming to near-console quality. Game designers are trying to develop appropriate content and quality levels for handheld devices and various target demographics. The paper discusses new approaches.