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The author introduces Philco's TV middle-of-the-road philosophy for component parts. Basic ground rules are laid down, such as: machines must be simple and specialized; parts must be uniform and easy to handle. A considerable Philco experience with component insertion is indicated. It is pointed out that "universal" insertion machines are always more costly than specialized capital equipment. Component parts with a rectangular form factor and special leads are proposed, and the advantages of these parts are listed. The state-of-the-art is considered in order to assess the specific ease of conversion to such modular parts. Modular dimensions for multiple component parts are also suggested. It is emphasized that 60-40 solder coated--not solder plated--parts have always, in Philco's experience, surpassed all other types to some degree. Higher temperatures and shorter time cycles are recommended. The coordinate grid system is briefly discussed from the TV manufacturer's point of view. It is concluded that the industry has much to gain from a reliable mechanization program, and it is stressed that even the smallest detail is important when tooling for new parts. The rectangular component part is suggested as one solution to those conditions which have yet failed to yield reliable results to the machine de- signer.