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The forthcoming era of 3rd generation (3G) mobile communications is heralded to change the wireless telecommunication experience dramatically. User expectations are raised to a significantly higher level, towards the demand for terminal-, network- and location-aware provision of ubiquitous, personalized multimedia services. Under this perspective, the need for adaptability of services and systems to largely diverse contexts is clearly identified. Generic, dynamically extensible adaptation mechanisms that are independent of the subject and criteria of adaptation can be a significant step towards this direction. In the present paper, we introduce a mechanism aiming to fulfill these requirements. The proposed adaptation system has been designed, implemented and successfully integrated and tested in a distributed software platform for provision of value added services to 3G mobile users.