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What companies are(n't) doing about Web site assurance

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3 Author(s)
Sivasailam, N. ; State Univ. of New York, Buffalo, NY, USA ; Kim, D.J. ; Raghav Rao, H.

Research has linked consumers' willingness to buy from e-commerce Web sites with assurance seals, but so far companies seem lukewarm about having third parties provide them

Published in:

IT Professional  (Volume:4 ,  Issue: 3 )