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This paper introduces a new transmission system—“Cloud Transmission (Cloud Txn)” for terrestrial broadcasting or point-to-multipoint multimedia services. The system is based on the concept of increasing the reception robustness, and using the spectrum more efficiently. As such, the system is designed to be robust to co-channel interference, immune to multipath distortion, and is highly spectrum reuse friendly. It can increase the spectrum utilization significantly (3 to 4 times) by making all terrestrial RF channels in a city/market available for broadcast service. The system has the robustness required for providing mobile, pedestrian and indoor reception. It can be used for both small and large cell applications. The receiver is simple and energy efficient. The proposed system is scalable and can be implemented progressively, i.e., providing an easy transition from the traditional systems to the new Cloud Txn system. It can also coexist with the existing DTV systems and their newer versions, such as DVB-T2 or Super Hi-Vision systems.