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Over the next few years, we will witness radical changes in the way users consume communication services. Two of the most visible trends are the Over-The-Top (OTT) models, pushed by webcos, i.e. the major companies driving the offering of web services, and the telco model, favored by telecommunication network operators. Are they that different? With an analysis of the differences and the commonalities between these two models, this paper unveils the reality about some of the myths surrounding OTT and the telcos' models.