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Three-dimensional video content has attracted much attention in both the cinema and television industries, because 3D is considered to be the next key feature that can significantly enhance the visual experience of viewers. However, one of the major challenges is the difficulty in providing high quality images that are comfortable to view and that also meet signal transmission requirements over a limited bandwidth for display on television screens. The different processing steps that are necessary in a 3D-TV delivery chain can all introduce artifacts that may create problems in terms of human visual perception. In this paper, we highlight the importance of considering 3D visual attention when addressing 3D human factors issues. We provide a review of the field of 3D visual attention, discuss the challenges in both the understanding and modeling of 3D visual attention, and provide guidance to researchers in this field. Finally, we identify perceptual issues generated during the various steps in a typical 3D-TV broadcasting delivery chain, review them and explain how consideration of 3D visual attention modeling can help improve the overall 3D viewing experience.