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CURLING, a Content-Ubiquitous Resolution and Delivery Infrastructure for Next Generation Services, aims to enable a future content-centric Internet that will overcome the current intrinsic constraints by efficiently diffusing media content of massive scale. It entails a holistic approach, supporting content manipulation capabilities that encompass the entire content life cycle, from content publication to content resolution and, finally, to content delivery. CURLING provides to both content providers and customers high flexibility in expressing their location preferences when publishing and requesting content, respectively, thanks to the proposed scoping and filtering functions. Content manipulation operations can be driven by a variety of factors, including business relationships between ISPs, local ISP policies, and specific content provider and customer preferences. Content resolution is also natively coupled with optimized content routing techniques that enable efficient unicast and multicast- based content delivery across the global Internet.