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Context-Aware Campaigns in Social Networks

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5 Author(s)
Martin Treiber ; Distrib. Syst. Group, Vienna Univ. of Technol., Vienna, Austria ; Florian Skopik ; Daniel Schall ; Schahram Dustdar
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Services have become increasingly important in today's Web-based applications. Users can access services in an anytime, anywhere manner using a wide variety of mobile devices. Mobile services are a key driver in today's telecommunication market, even though the potential of mobile services has not been fully exploited in existing telecommunication systems. A main driver in these markets are context- aware services to build intuitive services for mobile handsets. One success factor is to support a broad range of handsets available on the market and making the services context- aware by obtaining contextual information. Context may be derived from information obtained from the handset - most prominently location information. In this work, we present a mobile marketing platform enabling the advertisement of services in mobile markets. Advertisements and offerings need to be customized based on user preferences. We propose a recommendation approach of services based on social-network properties and human provided services. Our contributions are the Woodapples platform offering a set of APIs for creating mobile campaigns and an approach for managing social and service network structures in a unified manner.

Published in:

Internet and Web Applications and Services (ICIW), 2010 Fifth International Conference on

Date of Conference:

9-15 May 2010