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The Multicast and Broadcast Service (MBS) in WiMAX has emerged as the next-generation wireless infrastructure to broadcast data or digital video. Multicast scheduling protocols play a critical role in achieving efficient multicast transmissions in MBS. However, the current state-of-the-art protocols, based on the shared-channel single-hop transmission model, do not exploit any potential advantages provided by the channel and cooperative diversity in multicast sessions, even while WiMAX OFDMA provides such convenience. The inefficient multicast transmission leads to the under-utilization of scarce wireless bandwidth. In this paper, we revisit the multicast scheduling problem, but with a new perspective in the specific case of MBS in WiMAX, considering the use of multiple ODFMA channels, multiple hops, and multiple paths simultaneously. Participating users in the multicast session are dynamically enabled as relays and concurrently communicate with others to supply more data. During the transmission, random network coding is adopted, which helps to significantly reduce the overhead. We design practical scheduling protocols by jointly studying the problems of channel and power allocation on relays, which are very critical for efficient cooperative communication. Protocols that are theoretically and practically feasible are provided to optimize multicast rates and to efficiently allocate resources in the network. Finally, with simulation studies, we evaluate our proposed protocols to highlight the effectiveness of cooperative communication and random network coding in multicast scheduling with respect to improving performance.