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Analysis on Mobile E-Commerce Value-Chain

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1 Author(s)
Mi Yan ; Sch. of Inf. Manage., Wuhan Univ., Wuhan

This paper introduces the content, characteristics and current situation of mobile e-commerce, and points out that building the mobile e-commerce value chain is a practical problem in the development of mobile e-commerce. Using Porterpsilas value-chain theory, it tries to construct a mobile e-commerce value-chain. Then through analyzing the value-chain by SWOT, we can find the strategy of mobile e-commercepsilas development, which would benefit the economic development greatly.

Published in:

Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on

Date of Conference:

17-19 Oct. 2008