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Demand Management concepts are required in their Electrical Sector, in order to improve their generation profile, environmental impact and overall consumption thanks to educational information among population. This is our proposal for the Communication Architecture. The power generation plants can not be adapted to the variability of the Demand Requirements, especially if the alternative/ distributed energy is significant in the country power generation profile. The domestic consumption is very significant in a country, with the added difficulty of being a consolidation of home loads demand with high geographical dispersion and non homogeneous distribution. In this scenario, our proposal is to develop an innovative and robust Information & Communication Technologies scheme to create a common environment for the current agents in the Sector, allowing different Business Models to be implemented. This will allow them to agree with the user different Service Level Agreements, consumption behavior and compensation. As a long term result, we expect to provide an educational tool: the daily detailed information will help population to understand the important impact of their effort in the Environment Protection and their contribution to the country economy.