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The Current State of Business Intelligence

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2 Author(s)
Hugh J. Watson ; University of Georgia ; Barbara H. Wixom

Business intelligence (BI) is now widely used, especially in the world of practice, to describe analytic applications. BI is currently the top-most priority of many chief information officers. BI has become a strategic initiative and is now recognized by CIOs and business leaders as instrumental in driving business effectiveness and innovation. BI is a process that includes two primary activities: getting data in and getting data out. Getting data in, traditionally referred to as data warehousing, involves moving data from a set of source systems into an integrated data warehouse. Getting data in delivers limited value to an enterprise; only when users and applications access the data and use it to make decisions does the organization realize the full value from its data warehouse. Thus, getting data out receives most attention from organizations. This second activity, which is commonly referred to as BI, consists of business users and applications accessing data from the data warehouse to perform enterprise reporting, OLAP, querying, and predictive analytics.

Published in:

Computer  (Volume:40 ,  Issue: 9 )