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With mobile devices becoming ubiquitous, the time is ripe to bring sensor data out of close-loop networks into the center of daily urban life. The Internet has become a great success because its applications appeal to regular people. This isn't the case with sensor networks, which are generally perceived as "something" remote in the forest or on the battlefield. With few exceptions, first-generation sensor networks address application-specific, static-sensor deployments to accurately monitor the sensed environment in real time.