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This work focuses on an aspect which has been neglected, but which is decisive: the transfer of knowledge to different stakeholders; especially the transfer of insights derived from information visualization tools. In knowledge management, the transfer of knowledge is a core process, which can be improved by using our innate abilities to process visual representations. The potential of visualizations are manifold. But business managers miss a holistic framework on the use of visualization methods for information exploration and communication tasks. This paper analyzes how architects use visualizations to amplify cognition and to transfer knowledge. It introduces a mediating framework that brings together isolated research directions and defines the new research focus knowledge visualization. Knowledge visualization examines the use of visualizations for the transfer of knowledge between at least two people. We found that the new focus is decisive and has implications for researchers in information visualization and knowledge management.