Industrial Case: Launching Software Applications Sales on the Internet and Social Media

This chapter discusses the actions required to move a start-up from research and development (R&D) into a successful business. The emphasis is placed on attracting investment by developing a compelling business and technical case for the transition. Getting on Twitter and Facebook is a necessity as is the use of blogs to gain recognition and promote your products. You will have to get some help in order to use these media effectively. Such businesses are for the most part in business to make money. To do so, businesses have to establish a clear vision and strategy for the future that is understood and followed. The chapter identifies what start-up businesses need to prepare to survive and prosper in today's highly competitive marketplaces. You can greatly increase your chances of success when you take advantage of the advice offered by others who have been in the same or similar situations.