Getting a purchase on AR

The success of e-commerce has caused retailers to find ways of adopting the personalised interactivity of online shopping to make the offline shopping experience more compelling. To this end augmented reality (AR) could prove the most effective technology for getting potential purchasers to engage - and spend - more. The AR trend aims to build consumer relationships, boost revenue channels, and add value to the shopper experience. The Omni-channel approach relates to how retailers can attract their target consumers across multiple traditional and non-traditional interactions. These include e-tail and e-commerce, use of social media, plus in-store technology such as virtual mirrors and touchscreen digital signage - all integrated in a physical store, and often making use of shoppers' own mobile devices, ranging from tablet PCs to smartphones.