But will they buy it?

A product's success or failure may often depend on how well the product was defined before it was developed. Some products based on a developer's concepts may become popular and in demand, but, in most cases, because of the narrow perspective of a developer's specific application, such products rarely hit the high revenue mark. To raise the probability of success for a newly announced product or product enhancement, both the marketing and development communities must have a road map of the direction they wish to take. These road maps are referred to as market requirements and product (or technical) specifications, both of which are required for the testing organization to develop a comprehensive test plan. The more complete and detailed these two documents are, the greater the probability that the product will succeed in the marketplace.