Social networking: the business case - [IT internet]

The tangible fruit of Web 2.0's rather nebulous branches, online social networking-epitomised by Web sites Facebook, Linkedln, MySpace and Twitter-is becoming increasingly pervasive in the enterprise workplace; this is a development that's causing repercussive reactions in the minds of many chief information officers (CIOs). Social networks do have the potential to become business enablers if you get to know them well enough. In this paper, the author explains how.