Managing your EDA investments

Every IC/systems design manager faces the same optimization problem: how to minimize costs while maximizing productivity? Take it one or two organizational levels higher and the problem becomes even move critical. That's because individual performance ratings and bonuses are based on metrics such as below-budget, on-time delivery for new products. The following concepts are discussed: competitive advantage, parity, and the design process; the M1-M2-M3 model; and the application of M1-M2-M3 model.<
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