This webinar explains the issue of counterfeit drugs in emerging markets and about how Sproxil empowers consumers in the fight against fake drugs.
Sproxil provides software and systems that capture market intelligence in emerging markets using cell phones. Our service provides automatic protection against counterfeiters. Brand and product pirates in emerging markets pose a significant risk to legitimate manufacturers, leading to brand degradation, decrease in sales, consumer purchasing apprehension and exposure to lawsuits.
Sproxil has designed technology specifically for emerging markets. Using any cell phone, your customers can text message an item-unique code and get an instant response confirming your brand's genuineness. You can then send highly relevant targeted offers to your consumers right at the point of sale.