Robotics entrepreneurship! The steadily growing interest in robotics research has brought us to a new age where recently developed technologies emerge into new markets. Whereas large companies run their own in-house research and development programs, many innovative ideas are born in academic research labs all over the planet. It is often remarked that, as a community-both within industry and academia-much needs to be done to productize these research outcomes and bridge the gap between these communities. While this intention is noble, the execution of how to make this a reality has been dismal.